How to Make Money on Bilibili in 2026: A Complete Guide to Bilibili Monetization
If you spend time watching videos online, you have probably heard of YouTube, TikTok, Instagram, and Facebook. But there is another platform that deserves attention, especially if you are interested in video content and online earning: Bilibili.
Bilibili has built a huge creator community around entertainment, gaming, anime, technology, education, lifestyle, music, and many other types of content. What makes the platform interesting for creators is that it does not rely on just one source of income. Bilibili has several monetization channels, including advertising, live broadcasting, fan support, commerce, premium content, and creator incentive programs. Bilibili reported that nearly 3 million content creators earned income through its monetization channels in 2025.
So, can you really make money on Bilibili?
Yes, creators can earn money through Bilibili’s available monetization programs and through businesses built around their audience. However, the exact options available to you can depend on your account, location, content, and eligibility.
In this guide, we will look at how to make money on Bilibili, how Bilibili monetization works, what type of content can make money, and what beginners should do before expecting an income.
What Is Bilibili?
Bilibili is a video and community platform that is particularly well known in China. It started with a strong focus on anime, comics, and gaming, but its content ecosystem has expanded considerably.
Today, creators can publish content covering areas such as:
- Technology
- Gaming
- Education
- AI
- Anime
- Music
- Lifestyle
- Travel
- Automotive
- Reviews
- Entertainment
- Science
- Business
- Tutorials
One of the interesting things about Bilibili is its strong community culture. Viewers do not simply watch videos; they can interact with creators and participate in the community around specific interests.
That creates an opportunity for creators who can build a loyal audience rather than simply chasing random viral views.
Can You Make Money on Bilibili?
Yes, but it is important to understand that Bilibili is not a get-rich-quick app.
Creating an account does not automatically mean that Bilibili will start paying you.
Like other creator platforms, you need to create content, build an audience, meet the requirements of available monetization programs, and follow the platform’s rules.
Bilibili’s current creator monetization ecosystem includes several routes. Its recent corporate reporting lists advertising, live broadcasting, virtual gifting, fan charging, premium courses, commerce, and creative incentive programs among the ways creators can generate income.
This is important because it means that successful creators do not necessarily have to depend on one income source.
How to Make Money on Bilibili
There are several ways to approach Bilibili online earning. Some methods are directly connected to Bilibili, while others involve using your Bilibili audience to build a larger online business.
Let’s look at the most important ones.
1. Earn Through Bilibili’s Creator Incentive Programs
One of the first things creators should investigate is Bilibili’s creator incentive system.
Bilibili has an official Creative Incentive Program designed to provide rewards to eligible individual creators. Bilibili’s own creator guidance explains that eligible UP creators can receive incentives for submitting videos.
However, this is where many online articles become misleading.
You may see websites claiming that Bilibili pays a fixed amount for every 1,000 views. You should be careful with these claims because creator earnings are not necessarily based on one universal public rate.
Your actual earning potential can depend on the program, content performance, account eligibility, and other factors.
Therefore, instead of asking:
“How much does Bilibili pay for 1,000 views?”
a better question is:
“Which Bilibili monetization programs are available to my account, and what are their current rules?”
That approach will give you a much more realistic picture.
2. Bilibili Advertising Revenue
Advertising is another potential income source for creators.
Bilibili has an official Ad Revenue Sharing Program for eligible original individual creators. Its current guidance explains that eligible creators can enable advertising placements on qualifying videos and receive associated support/revenue.
This means that advertising can become part of your Bilibili income strategy once you qualify.
However, don’t make the mistake of assuming that every video will automatically generate the same amount of money.
Advertising revenue can be affected by factors such as:
- Video views
- Audience
- Content category
- Advertiser demand
- Engagement
- Geographic location
- Eligible advertising placements
- Platform policies
This is why a creator with fewer views but a valuable audience may sometimes have better commercial opportunities than a creator with a larger but less targeted audience.
3. Make Money From Live Streaming
If you enjoy interacting with people in real time, Bilibili live streaming can be another monetization opportunity.
Gaming creators, entertainers, educators, musicians, and virtual creators can use livestreaming to build a stronger relationship with their audience.
Bilibili’s creator commercialization information includes live broadcasting and virtual gifting among its monetization channels.
For example, a gaming creator could livestream:
- New game releases
- Gameplay
- Gaming challenges
- Tutorials
- Q&A sessions
A technology creator could livestream:
- Smartphone launches
- Product discussions
- AI tutorials
- Tech Q&A
- Computer troubleshooting
The key is not simply going live. You need to give viewers a reason to stay.
A boring two-hour livestream will not magically create income.
A well-planned livestream with an active community can be much more valuable.
4. Fan Support and Fan Charging
Another interesting option is fan charging.
The idea is simple: viewers who appreciate a creator’s work can financially support that creator.
This can work particularly well for creators who have a loyal audience.
For example, imagine that you create detailed educational videos about artificial intelligence.
You spend several hours researching each topic, explaining difficult concepts, and producing useful tutorials.
If viewers find your content genuinely valuable, some of them may be willing to support your work.
Bilibili has highlighted fan charging as an important part of its creator monetization ecosystem. In the first half of 2026, revenue from its fan-charging program reportedly increased by more than 50% year over year.
That is a good reminder that creator income is increasingly about audience relationships, not just advertising.
5. Earn Through Brand Sponsorships
Once your channel becomes established, brands may become interested in working with you.
This is where Bilibili sponsorships can become an important source of income.
Let’s say you run a technology channel.
You regularly publish:
- Smartphone reviews
- Laptop comparisons
- AI tool tutorials
- Software reviews
- Gadget recommendations
A technology company may eventually approach you for a sponsored video.
You could potentially earn by creating:
- Sponsored reviews
- Brand integrations
- Product demonstrations
- Sponsored tutorials
- Livestream promotions
Bilibili itself has described creator-brand partnerships and branded content as part of its commercialization ecosystem.
The good thing about sponsorships is that you don’t necessarily need millions of followers.
A smaller creator with a highly targeted audience can be valuable to a brand.
For example:
10,000 highly engaged technology followers
may be more commercially useful to a niche software company than:
100,000 followers who have little interest in technology.
6. Affiliate Marketing on Bilibili
Affiliate marketing is another strategy worth considering.
The concept is straightforward.
You recommend a product or service → someone uses your affiliate link → the purchase qualifies → you receive a commission.
For example, suppose you create a video called:
“5 Best Budget Microphones for Content Creators”
You discuss several microphones and explain their advantages and disadvantages.
If an appropriate affiliate program allows it, you can direct interested viewers to the products.
You could create affiliate content around:
- Smartphones
- Laptops
- Cameras
- Microphones
- Gaming accessories
- Software
- Online tools
- AI platforms
- Creator equipment
The important thing is to avoid turning every video into a sales pitch.
People follow creators for information and entertainment. If every video feels like an advertisement, you may lose the trust you worked hard to build.
Always disclose affiliate relationships where required.
7. Sell Your Own Products or Services
This is one of the most powerful methods of making money from Bilibili because you are not completely dependent on the platform.
Suppose you are a programmer.
You could create videos teaching programming and eventually sell:
- Programming courses
- Templates
- Digital products
- Consulting
- Development services
If you’re a graphic designer, you could use your videos to attract clients.
If you’re an English teacher, you could promote your own online lessons.
If you’re a video editor, your content can act as a portfolio.
In other words, your Bilibili channel becomes a marketing engine for your own business.
This can be much more valuable in the long run than relying only on advertising.
8. Premium Content and Online Courses
Knowledge-based creators have another interesting opportunity.
If you have expertise in a particular subject, you can potentially monetize that knowledge through premium content, courses, or paid educational products where these features are available to you.
Bilibili has specifically highlighted premium courses and paid content among its creator commercialization options.
Good topics could include:
- Programming
- AI
- Graphic design
- Photography
- Video editing
- Language learning
- Business
- Science
- Academic subjects
The most important part is to provide genuine value.
Don’t take free information from the internet, put it into a PDF, and call it a premium course.
People pay for organized knowledge, experience, practical examples, support, and results.
What Type of Content Makes Money on Bilibili?
There isn’t one magic niche that guarantees success.
However, some categories have strong potential because they naturally attract communities and commercial opportunities.
Technology
Technology is a particularly interesting niche.
You could create content about:
- AI tools
- Smartphones
- Windows tips
- Android features
- Computer tutorials
- Software
- Gadgets
- Cybersecurity awareness
- Tech news
For example, instead of making a generic video called:
“AI Tools”
create something more specific:
“7 AI Tools That Can Save You Hours Every Week”
The second title gives viewers a clear reason to click.
Gaming
Gaming is another major content category.
You could create:
- Gameplay videos
- Walkthroughs
- Game reviews
- Tutorials
- Gaming news
- Live streams
- Challenges
Gaming creators can also explore sponsorships, affiliate marketing, live gifts, and other monetization opportunities.
Educational Content
Educational videos can be extremely valuable because they can continue attracting viewers long after publication.
For example:
“Python for Beginners”
can potentially generate views months or even years after the original upload if people continue searching for the topic.
Educational niches can also connect naturally with courses, digital products, consulting, and other services.
How to Grow a Bilibili Channel
Making money starts with building an audience.
And building an audience starts with creating content people actually want to watch.
Here are some practical steps.
Choose a Clear Niche
Don’t start by uploading everything.
If your first video is about AI, the second is about football, the third is about cooking, and the fourth is a random vlog, your channel may struggle to develop a clear identity.
Instead, choose a primary niche.
For example:
AI + Technology
Then build your content around that theme.
Research Before You Create
Before making a video, ask:
What is my audience searching for?
Look for:
- Common questions
- Problems people have
- Popular topics
- Trending discussions
- Search phrases
- Competitor content
Then create something better, clearer, or more useful.
Bilibili SEO: How to Get More Views
If you want your videos to be discovered through search, you need to think about Bilibili SEO.
SEO doesn’t mean stuffing your title with 20 keywords.
It means making it easy for both users and search systems to understand your content.
Use the Main Keyword Naturally
Suppose your target keyword is:
how to make money on Bilibili
A natural title could be:
How to Make Money on Bilibili in 2026: 7 Realistic Methods
This is much better than:
Bilibili Money Bilibili Earning Bilibili Monetization Make Money Bilibili
The second example looks spammy and unnatural.
Use Long-Tail Keywords
Long-tail keywords are often easier to target because they are more specific.
Examples include:
- How to make money on Bilibili
- How to make money from Bilibili videos
- Bilibili monetization for beginners
- How does Bilibili pay creators
- Bilibili creator program
- Bilibili earning methods
- How to monetize a Bilibili channel
- Bilibili live streaming earnings
- Bilibili advertising revenue
- Bilibili affiliate marketing
- How to earn money from Bilibili in 2026
- Bilibili online earning guide
- Bilibili creator income
- Bilibili monetization requirements
- Can you make money on Bilibili
Use these naturally throughout your article or video-related content.
Don’t repeat the same phrase in every paragraph.
Write Better Titles
Your title has two jobs:
- Tell people what the content is about.
- Give them a reason to click.
Here are some examples.
How to Make Money on Bilibili in 2026
7 Ways to Make Money on Bilibili as a Beginner
Bilibili Monetization Explained: How Creators Earn Money
Can You Really Make Money on Bilibili? Here’s What You Need to Know
These titles are much more natural than keyword-heavy titles.
Create Better Thumbnails
A thumbnail doesn’t need to contain your entire article.
Keep it simple.
For example:
MAKE MONEY ON BILIBILI?
with a recognizable Bilibili visual and a creator-focused image.
Use large, readable text and one clear idea.
If the thumbnail requires 10 seconds to understand, it’s probably too complicated.
How Many Videos Should You Upload?
There is no magic number.
You don’t necessarily need to upload three videos every day.
A better approach is to create a schedule you can maintain.
For example:
2 high-quality videos per week
is better than:
10 rushed videos this week + nothing for the next month.
Consistency matters because it gives you more opportunities to learn what your audience actually likes.
How Much Money Can You Make on Bilibili?
This is probably the question most beginners want answered.
Unfortunately, there is no universal answer.
Your Bilibili income can depend on:
- Views
- Audience engagement
- Content category
- Monetization program
- Location
- Sponsorships
- Fan support
- Live streaming
- Affiliate sales
- Products and services
Bilibili reported that average content creator income increased year over year in 2025, and its 2026 reporting also indicated continued growth in average creator income.
But this does not mean every creator earns the same amount.
One creator might have thousands of views and earn very little.
Another creator with a smaller but highly valuable audience might make more through sponsorships, affiliate sales, or products.
That’s why you shouldn’t build your entire strategy around a simple “money per 1,000 views” calculation.
Can You Make Money on Bilibili From Pakistan?
This is an important question for creators in Pakistan.
The answer needs some caution.
Bilibili has multiple monetization channels, but not every monetization feature is necessarily available to every creator in every country.
Therefore, if you are in Pakistan, don’t assume that a monetization method advertised in a Chinese creator tutorial will automatically be available to your account.
Before investing significant time or money, check:
- Your account eligibility
- Your region
- Available creator programs
- Payment options
- Identity verification requirements
- Current Bilibili policies
If direct platform payouts are not available to your particular account, you can still consider audience-based income models such as legitimate sponsorships, affiliate marketing, freelance services, digital products, or your own business—provided they comply with the platform’s rules.
This distinction is important because many websites publish outdated or unsupported claims about Bilibili earning rates.
Common Mistakes New Bilibili Creators Should Avoid
Don’t Buy Fake Followers
Fake followers may make your profile look bigger, but they don’t create a real community.
Brands care about engagement, audience quality, and conversions.
Build real followers instead.
Don’t Reupload Copyrighted Videos
One of the easiest ways to get into trouble is to download somebody else’s video and upload it as your own.
Create original content or use material you have permission to use.
Don’t Believe Every “Bilibili Earning Proof”
You may see screenshots claiming:
“$500 from 100,000 views!”
Don’t automatically believe them.
Ask:
- Where did the money come from?
- Which country is the creator in?
- Which program was used?
- Is the screenshot genuine?
- Is the information current?
Always verify monetization claims through current Bilibili information.
Don’t Focus Only on Views
Views are useful, but they’re not everything.
A loyal audience can be much more valuable than a random viral audience.
A Simple Bilibili Earning Strategy for Beginners
If I were starting a Bilibili channel from scratch, I would keep the strategy simple.
Step 1: Pick One Niche
Choose something you can talk about for at least a year.
Step 2: Find 50 Content Ideas
Don’t start with one idea.
Create a list of 50 possible topics.
Step 3: Publish Your First 10 Videos
Don’t obsess over perfection.
Use these videos to learn.
Step 4: Study the Results
Look at:
- Views
- Engagement
- Watch time
- Comments
- Audience response
Step 5: Double Down on Winners
If three videos about AI tools perform much better than your other videos, make more content around AI tools.
Step 6: Build a Community
Reply to comments and listen to your viewers.
Step 7: Add Monetization
Once you become eligible, explore Bilibili’s available monetization features.
Step 8: Diversify
Eventually combine:
Bilibili monetization + sponsorships + affiliate marketing + products/services
This gives you a much stronger creator business.
Is Bilibili Worth Trying in 2026?
For the right creator, it can be.
Bilibili is not simply another place to upload random videos. It has a large community and a broad creator ecosystem, and Bilibili continues to invest in creator monetization.
In the first half of 2026, Bilibili reported that the number of creators with more than 1,000 followers increased by 30% year over year, while average income per creator increased by 22% year over year.
That doesn’t guarantee that a new creator will become successful.
But it does show that there is a real creator economy around the platform.
The best approach is to think beyond:
“How much will Bilibili pay me?”
Instead, think:
“How can I build an audience on Bilibili that has real value?”
Once you have the audience, there are more ways to monetize it.
Final Thoughts
Making money on Bilibili is possible, but it takes more than uploading videos and waiting for money to appear.
The creators who have the best chance of building sustainable income are those who focus on valuable content, consistent publishing, audience relationships, and multiple monetization channels.
You can explore Bilibili’s creator incentive programs, advertising, live streaming, fan support, brand partnerships, commerce, premium content, and other available options. Bilibili’s own recent reporting confirms that creators can monetize through a broad range of channels.
If you’re just starting, don’t worry about making thousands of dollars immediately.
Start with one niche.
Create useful videos.
Learn what your audience wants.
Improve every week.
Build trust.
Then turn that audience into a sustainable creator business.
That is a much more realistic way to think about Bilibili online earning in 2026.
Frequently Asked Questions
How can I make money on Bilibili?
Creators may earn through available Bilibili creator programs, advertising, fan charging, livestreaming, virtual gifts, commerce, premium content, sponsorships, and other monetization opportunities.
Does Bilibili pay for views?
Some creator monetization programs can provide incentives or advertising-related revenue, but there is no single universal payout rate that applies to every creator and every video.
How much does Bilibili pay per 1,000 views?
There is no reliable universal rate that you should use to calculate Bilibili income. Earnings can vary depending on the monetization program, audience, content performance, and other factors.
